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商品編號： 9-897-088 出版日期： 1997/01/23 作者姓名： Amabile, Teresa M.;Whitney, Dean 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 1997/06/20 地域： Ohio 產業： Retail trade 個案年度： 1996 - 1996
商品敘述：
Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company''s top executives form a small, autonomous, cross-functional Corporate New Ventures team led by a young former brand manager. Operating within a conducive work environment, the team invents a systematic approach to gathering information and producing creative ideas for radically new product categories.
涵蓋領域：
Entrepreneurial business strategy;Innovation;Teams;Cross-functional management;Creativity
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